Sometimes I wonder why I still find Romania so fascinating… It still beats me. One morning I come across some great initiatives, like the International Development Design Summit at MIT, meant to mainstream technological research and create innovative solution for the world’s poorest countries. Few know, but 90% of the world’s research ande development investments are targeted at serving the wealthiest 10% of the world’s population. And in Romania we can’t even speak about innovation as a key approach to development, let alone about real R&D and we are failing at making even baby steps in so many other fields. And still, the very same morning I receive a brilliant blog entry from the New York Times which reminds me that Romania is eclectic and fascinating, that there are dozens of things that work here and are so passee anywhere else in the world, that we are charming and have great potential. So yeah, I still adore Romania. Half instinctively, half rationally I guess.
Tag Archive for 'country branding'
[video]http://www.youtube.com/watch?v=wzcuBbztn-0[/video]
Una din celebrele incercari
Raspuns personal: Nu. Nu poti spune ordona cuiva drept ce sa te stie, inainte ca tu insuti sa stii cine esti. Din punctul meu de vedere, Romania trebuie mai intai sa invete gandirea strategica si sa poata raspunde intrebarii clasice de interviu “Unde te vezi peste 5, 10 si 20 de ani” inainte de a se gandi cum sa se comunice lumii. Strategie, nu branding.
Raspuns Andrei Gheorghe (da, brand-ul Gheorghe): Nevoia de brand de tara e basic. “Cum sa stie lumea cine esti, cand lumea nu stie cum sa te strige?”, “De ce nu ma iubesti, daca eu nu mi te-arat?” Brandul de tara va functiona doar daca este dat pe mana unor particulari. “Sunteti produsul propriilor voastre energii. Nu statul roman v-a adus aici”. Nu statul roman trebuie sa faca branding-ul de tara. Continue reading ‘Are nevoie Romania de branding de tara?’