I’ve discovered an excellent article on the branding of the electoral candidates in the US, and how that’s related to the country’s image abroad. With this occasion, I also remembered Salon, a great online journal I used to read while I was living abroad.
Basically, “Brand-aid” speaks about the way a good branding of the president-to-be can heal the United States’ worn and torn image abroad. I’d like to live to see the day when political campaigns in Romania will be as clever as the American one, and voters, as well as candidates, as mature as their American counterparts. This fall, I hope to read about the Romanian electoral campaign as “an ad agency review”.
Andreea, the article’s a must for your thesis! 
See below the branding of American presidential candidates in a nutshell… My love-mark stands out in the picture
